panama_joe (panama_joe) wrote,
panama_joe
panama_joe

advertising

There's something particularly hateful and alienating about commercials.  When you're watching a show or listening to internet radio, you kind of feel like you have some company, even if it isn't real.  When a commercial comes on, you become acutely aware of exactly how alone you are.  I can't exactly describe what does this -- perhaps it's something about the sound mixing, or the tone of the announcers' voice.  Sort of like how you can tell something's a soap opera in less than a second by the unexpectedly high frame rate.  Wouldn't surprise me if it was on purpose, either, as it's in advertisers' interests to make you feel scared and insecure.  I mean, that's pretty much been the goal of all advertising, anyway.
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